// seo_geo
Be found in search and in AI answers.
People find businesses through search results, map listings, and AI tools that answer questions directly. We make your site clear, fast, and well-structured so all three understand what you do and send the right people your way.
// in_plain_terms
SEO, GEO, and AEO, in plain terms.
Three names for overlapping work. The same foundation serves all of them.
Search engine optimization
Helping Google and Bing understand your pages and show them for the searches your customers actually make.
Generative engine optimization
Making your content clear and trustworthy enough for AI tools like ChatGPT, Gemini, and Google’s AI Overviews to summarize or cite.
Answer engine optimization
Structuring content as direct answers to real questions, so it can appear in featured snippets, voice results, and AI responses.
For the business case, read what SEO/GEO is and why businesses should care.
// what_we_work_on
What we work on.
Fundamentals first. Most visibility problems come from the basics, not from secret tricks.
Technical SEO
Crawling, indexing, site speed, mobile layout, broken links, and redirects: the plumbing search engines rely on.
On-page cleanup
Clear titles, meta descriptions, and headings that match what people search for, without keyword stuffing.
Content structure
Pages organized around real questions with direct answers, so search engines and AI tools can find the right passage.
Local SEO
Consistent name, address, and phone details, a complete Google Business Profile, and clear service-area content.
Schema
Structured data that labels your services, FAQs, and business details in a format search engines and AI tools read directly.
Measurement
Search Console and analytics set up so you can see impressions, clicks, and leads, not just rankings.
// how_it_works
What a typical engagement looks like.
Search visibility builds over months, so we start with the fixes that matter most and measure as we go.
Audit
We review technical health, content, local listings, and current search performance, then rank the fixes by impact.
Fix the foundation
Technical issues, titles and descriptions, schema, and business details come first, because everything else builds on them.
Improve content
Restructure key pages around the questions customers ask, and plan new content where there are gaps.
Measure & adjust
Track impressions, clicks, and leads in Search Console and analytics, then adjust based on what the numbers show.
// how_we_work
No tricks, no guarantees we can’t keep.
Search engines reward sites that are genuinely useful. That’s the only kind of SEO we do.
What we do
What we won’t do
// faq
Questions we hear a lot.
What’s the difference between SEO and GEO?
SEO helps your pages rank in search results. GEO (generative engine optimization) helps AI tools understand and cite your content when they answer questions. Most of the work overlaps.
Can you guarantee first-page rankings?
No, and be wary of anyone who does. Search engines don’t sell rankings. We focus on what you can control and report honestly on what changes.
How long until we see results?
Technical fixes can show up within weeks. Content and local improvements usually take a few months to build. We track progress from the start so you can see the trend.
Do we need local SEO?
If you serve customers in specific towns or a service area, yes. Consistent business details and a complete Google Business Profile are some of the highest-impact local fixes.
Does AI search change what we should do?
Less than you might think. AI tools favor the same things search engines do: clear, accurate, well-structured content from trustworthy sources. Direct answers and structured data help both.
What do you need from us?
Access to your website, Search Console, analytics, and Google Business Profile (we can set up any that are missing), plus someone who knows your customers’ most common questions.
// further_reading